Technology is a driving force of innovation today; People seek more of comfort, convenience and accessibility. We all live in an expeditious milieu where time is a virtue. New technology offers some of the most promising solutions to these challenges. Along with the shift in habits, Masses have marched on to new technologies making their lives at ease. Innovators have been constantly creating new ways to harness the power of Technology to enhance every sector.
With the influx of new technologies every day, no Industry is impervious to these revolutions instigated by technological advances. The food industry is also receptive to this advancement; they have also realized the importance of Modernization and are constantly thriving to the changes.
YMOC- “Your Meal On Call” is also an addition to this B2B and B2C market trend. Where dining out has tipped itself from its stand-alone market to online food deliveries, YMOC will fuel the germination of food delivery business across Global Market.
The paradigm shift from normal dining out to deliveries at home are finally catching up with consumer outrage, where queuing for no reservation places, tipping stress, tarnish the experience of eating out. Our phones nevertheless are receptive to this change. One Button call is what everyone wants these days. Meal ordering apps have encouraged convenience to the consumers.
All innovative meal ordering portals took the advantage of the new age technologies and reached out to the audience with different benefits. Most importantly, the benefits have been shared amongst all. The convenience offered by online food delivery services is the greatest appeal.
Why YMOC? Is YMOC for a change? What benefits it offers? These are very common question for any technology which must be answered. Consumer demands have expanded to include ethical mantras but have not given way to requirements of convenience. Any innovative Product or service always tries to bequeath a solution to our Consumers. The faster the time flies, the more choices a consumer gets: the market is swamped with new products and services. That is why we are constantly working hard to transform products into something bigger –where products become services, and services are turned into experiences.
However, the innovative Consumer food tech segment tends to have a commitment to the society; it also focuses on the current developments which are primarily marketed towards Consumers. Whatever shape or size it may target, it always attracts the local economy drastically.
I am very glad that, today YMOC is able to sustain itself and has moved on to a next phase; introducing its Brand Ambassador and aggressive promotional activities. The local test and try approach are temporary as YMOC has a global vision. I am optimistic that, with time YMOC will be an integral part of its audience. Investments in food tech will continue to increase to help deliver on the promise of healthier, more sustainable food systems for the world.
After all, “We are What we eat.”
